Startups as Catalysts for Job Creation and Economic Growth in Qatar

The following is a case study on: Snoonu - Qatar Based SuperApp

Startups have become an integral part of Qatar's economic landscape, significantly contributing to job creation and economic diversification in a nation historically dependent on oil and gas. Among these emerging companies, Snoonu—a delivery and e-commerce platform founded in 2019—stands out as a prime example of how innovative startups can drive growth and nurture employment opportunities, aligning with Qatar National Vision 2030. As Qatar aims to transition toward a knowledge-based economy, the support and success of startups like Snoonu demonstrate their potential to reshape local markets and strengthen economic resilience.

The Qatari government has implemented several initiatives to cultivate a thriving startup ecosystem, including incubators, accelerators, and regulatory sandboxes designed to facilitate innovation across various sectors, particularly in technology and finance. This proactive approach has established startups as key players in reducing unemployment and boosting local economies, with young firms responsible for nearly half of all new job creation across OECD countries. Snoonu embodies this trend by expanding its service offerings, supporting local businesses, and creating job opportunities for recent graduates.