Qatar’s Tech Revolution: QFC Metaverse and Qatar Airways’ AI Innovations

QFC Launches Metaverse to Reinvent Business Engagement

In a significant move to strengthen Doha’s position as a hub for innovation, the Qatar Financial Centre (QFC) has unveiled its Metaverse platform. This digital space is designed to transform business networking, fintech innovation, and global collaboration. Developed as part of the QFC Innovation Dome, the Metaverse builds upon the success of the Digital Assets Lab, aiming to create a financial and fintech hub within the virtual realm.  

Yousuf Mohamed Al-Jaida, CEO of QFC, emphasized the importance of this initiative, stating:  “It marks a significant step in shaping the future of Qatar’s financial ecosystem by revolutionizing business engagement and collaboration.”  

Who Can Benefit from the QFC Metaverse?  

Financial institutions, corporates, fintech firms, and startups can all elevate their business interactions in this dynamic environment. The QFC Metaverse enables seamless networking, investment discussions, and strategic partnerships within an immersive digital space. By leveraging Web3 technologies, businesses can explore digital assets, conduct virtual meetings, and enhance collaboration like never before.  

Qatar Airways Introduces Sama, the World’s First AI Cabin Crew

Following the trend of tech-driven advancements, Qatar Airways has introduced Sama, the world’s first AI-powered digital cabin crew. Integrated into the airline's QVerse, website, and app, Sama is designed to make the booking process effortless and highly personalized. The AI assistant interacts naturally with travelers through voice and chat, guiding them through every step of their journey.  

Qatar Airways Group CEO Badr Mohammed Al-Meer highlighted the airline’s dedication to AI and innovation:  “Qatar Airways’ partnership extension with Web Summit Qatar illustrates our commitment to innovation and highlights our pursuit of adopting cutting-edge technological advancements to deliver leading passenger experiences.”  

Web Summit Qatar 2025 Showcases Qatar Airways’ AI Innovations

Qatar Airways’ AI advancements were a major highlight at Web Summit Qatar 2025, where the airline also showcased:

•  Dream Destination – The Pulse: An AI tool that interprets user emotions to recommend ideal travel destinations.  
• QVerse Multi-Sensory Experience: An immersive virtual reality journey into the airline's award-winning Qsuite.  

These developments align with Qatar’s broader strategy to accelerate its digital ecosystem, placing the country at the forefront of innovation in the financial and aviation sectors.  

With these groundbreaking initiatives, Qatar is making bold strides in digital transformation, reinforcing its reputation as a global leader in fintech and AI-powered travel solutions.